Our Story

Too Tomboy was founded by Caroline Helbeck, whose personal journey shaped the brand’s vision. Growing up, she never felt comfortable dressing the way girls were expected to. While she admired confidence in others, she struggled with insecurity about not fitting into traditional femininity. It wasn’t until adulthood and coming out as gay, that she fully embraced her style and identity. Too Tomboy was born out of that experience: a desire to reclaim the freedom she had as a child before societal norms dictated how she should dress or express herself.

At Too Tomboy, we believe in clothing that allows everyone to feel proud and comfortable in their own skin. This is more than just a brand, it’s a movement to embrace who you are, without compromise.

Too Tomboy isn’t just about clothing, it’s about owning what it means to be yourself without limitations. The brand challenges outdated gender norms and embraces individuality, inclusivity, and authenticity. Every piece is crafted with sustainably sourced, high-quality materials, ensuring that style and comfort go hand in hand.